Web Analytics 1.0: An Hour a Day by Avinash Kaushik PDF

By Avinash Kaushik

ISBN-10: 0470130652

ISBN-13: 9780470130650

Written via an in-the-trenches practitioner, this step by step consultant exhibits you ways to enforce a winning net analytics technique. net analytics professional Avinash Kaushik, in his thought-provoking sort, debunks best myths and leads you on a route to gaining actionable insights out of your analytics efforts. become aware of tips on how to circulation past clickstream research, why qualitative information will be your concentration, and extra insights and methods that can assist you advance a customer-centric frame of mind with out sacrificing your company’s backside line.Note: CD-ROM/DVD and different supplementary fabrics usually are not integrated as a part of publication dossier.

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At that point, a clever human discovered server error logs and leveraged them to find information about hits made on the web server (quite simply at that time, a hit equaled a request for a file). These server logs were capturing not only the fact that someone hit the website, but also some additional information such as the filename, time, referrer (website/page making the request), Internet Protocol (IP) address, browser identifier, operating system, and so forth. Things started to get cooler because now you knew something about where the hit came from.

Qxd 5/1/07 12:47 PM Page 11 of your website visitors (hence increasing customer engagement and hopefully also moving the dial on your core success metrics). Task Completion Rates We are also migrating away from using clickstream data (presence of a page view) to measure successful task completion. Let’s say you have a support website that contains a knowledge base, answers to frequently asked questions (FAQs), and so forth. We measured success in the old world by using our clickstream analysis tool to count anyone who saw a knowledge base article or anyone who viewed a FAQ page.

There is also an amazing confluence of events currently underway, and they are shining a bright spotlight on the world of web analytics: • For the longest time, companies simply spent money on their websites because it was the thing to do and it was cool. In the last few years, the Web had really “grown up” as a channel for most companies and suddenly there is a deep demand for the web channel to be held accountable just as much as the other channels. The teenager is now being asked to justify expenses.

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Web Analytics 1.0: An Hour a Day by Avinash Kaushik


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