Larry MacDonald's The Bombardier Story: From Snowmobiles to Global PDF

By Larry MacDonald

ISBN-10: 1118482948

ISBN-13: 9781118482940

The tale of the corporate that was once based via the inventor of the snowmobile

In 1942, Joseph-Armand Bombardier invented the snowmobile and based his corporation to fabricate them. From its humble beginnings as an entrepreneurial corporation in rural Quebec, led by means of an enterprising inventor, Bombardier Inc. has emerged as a world chief within the transportation undefined. This booklet tells the attention-grabbing story of this remarkably good controlled corporation that has loved stunning development in its selected markets via robust management and administration process, succession making plans, strategic diversification, and turnaround and acquisition artistry.

• The interesting tale of the world's greatest rail producer for either railway and subway
• finds why Bombardier Inc. is a multi-faceted international corporation but no one is aware their identify
• Written by way of Larry MacDonald the writer of Nortel Network

The Bombardier Story indicates how invention and entrepreneurship, administration and management, soft succession making plans, and turnaround and acquisition outfitted this international powerhouse.

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Additional info for The Bombardier Story: From Snowmobiles to Global Transportation Powerhouse

Sample text

Joseph-Armand threw his energy into mechanical research during the winter months, when there were fewer agricultural equipment and motor vehicles to repair. Joseph-Armand won his first patent in June of 1937, but it was in 1936 that he developed the B7 snowmobile—“B” for Bombardier and “7” because it could hold seven passengers. Many B7 customers were country doctors who wanted a way to reach their patients more quickly on the snowy roads of Quebec. Most important of all, the sprocket and belted track breakthrough led to the decision in early 1937 to close Garage Bombardier and focus on the full-time production of snowmobiles under the company name of L’ Auto-Neige Bombardier (Bombardier Snowmobiles).

He was sold. Now he was ready to design a North American marketing campaign for the Ski-Doo. The annual advertising budget was only $32,000 in the 1963-64 season, but it rose steadily until it hit $5 million by 1969-70. In the fall of 1966, the marketing campaign went into high gear when Hethrington joined Bombardier as vice president of marketing. ”9 He also remembers Laurent combining a sense of firmness with fairness in his dealings with subordinates. indd 40 29/10/12 8:43 AM The Ski-Doo Adventure: The Golden Age of the 1960s 41 In 1967, the company name was changed from L’ AutoNeige Bombardier Limitée to Bombardier Limitée, partly in recognition of the fact that Bombardier was emerging as a North American firm.

7 After leaving Bombardier, Germain starting spending most of his time in Florida. He also got involved in a Quebec rubber company, which almost went bankrupt in 1986. Following a lengthy illness, he died in January 1993 in Montreal at the age of 62. At the time of his passing, Bombardier issued a short press release; the Financial Post ran a five-sentence obit. The younger Bombardier son, André, is still with the family firm. Today, he sits as vice-chair of the board of directors. A Marketing Renewal Virtually from the moment he joined Bombardier, Laurent advocated a more aggressive promotion of the Ski-Doo.

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The Bombardier Story: From Snowmobiles to Global Transportation Powerhouse by Larry MacDonald


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