By Elisabeth Kelan
Delivering a unique perception into how gender is played in modern high-tech paintings and introducing an inventive and novel manner of examining the fluidity and tension of gender at paintings via discourse analytic equipment the writer highlights how alterations on the planet of labor have interaction with alterations in gender relatives.
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Extra info for Performing Gender at Work
This is the case not only for women but also for men. By ‘cultural feminisation’ Adkins means that elements normally associated with femininity become relevant for both men and women and are used as a cultural currency in a work context. The feminisation of skills does not mean that women are the ideal workers, as men can and do adopt those feminised elements. That femininity is suddenly valued is, however, a new feature of society and seems to challenge the hierarchical organisation of the gender binary, in which the masculine is usually valued over the feminine.
One could assume that when technologies enter the workplace, they are gender neutral, but this would be to neglect the fact that technologies are also gendered by design (Berg, 1994; Berg and Lie, 1995). Technical development can take different roads, but which roads are taken depends on social interactions (MacKenzie and Wajcman, 1999b). Such social interactions include how designers configure the user and thereby decide between different design options (Woolgar, 1991). Gendered assumptions are vital in this process and shape the design of technology.
However, rather than existing gender relations being radically changed, old gender arrangements are reinforced through flexible working. The pay gap between men and women still exists for contingent workers, but it is justified in a new way, as women might work fewer paid hours because of caring duties (Di Natale and Boraas, 2002). Perrons (2003) shows in relation to new media work, widely regarded as an ideal case study for new economy flexibility, that workers display a ‘make hay while the sun shines’ mentality and often work long hours.
Performing Gender at Work by Elisabeth Kelan