Read e-book online Mission Al Jazeera : build a bridge, seek the truth, change PDF

By Josh Rushing

ISBN-10: 1403979057

ISBN-13: 9781403979056

Blending his riveting own tale with cutting edge principles approximately tips on how to win the battle on terror, former marine became Al Jazeera reporter Josh dashing addresses the entire matters he used to be no longer allowed to speak about while he was once in uniform. If we're to win the conflict on terror, speeding explains, we need to have interaction with the media at domestic and in a foreign country which will keep an eye on the best way we're perceived. by means of refusing to seem on Al Jazeera, Western leaders permit those who disagree with the present management to symbolize the West to the Arab international in a skewed, unfavourable method. through taking readers inside of Al Jazeera, dashing deals a special behind-the-scenes examine the arguable information channel and indicates how the West can harness it to its virtue, relay a favorable message to the Arab public, and listen to what it has to assert in return.

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Extra resources for Mission Al Jazeera : build a bridge, seek the truth, change the world

Example text

The word context was like a mantra for him. “We’re not providing spin,” he would insist. “We’re providing context. ” The press may not have realized it at the time (and in retrospect I sometimes wonder just what they did realize) but this was a precedent: the arguments may have been tired, but to have a lieutenant argue on national and international television why America needed to invade a sovereign nation was new. The military isn’t a partisan organization; it doesn’t decide why our nation goes to war, only how.

Military public affairs officers are meant to inform the general public, through the media, of military action, but not to explain the reasoning behind it. ” Public affairs officers are not designed to do PR; and they certainly aren’t supposed to do propaganda. That job was reserved for politicians and their flacks—people in suits, not uniforms. At CentCom we were sliding across the line from public affairs into PR by talking more about ideology, message, and context rather than the facts. Who believes a political flack?

Jim had learned from his years as a Republican operative that the will of the American people was up for grabs. S. generals to give briefings from. Then, the spokespeople were all given a daily schedule of calls to make to radio stations around the United States. Once a week, some station in Topeka would receive a phone call from their favorite captain in Doha, who would check in with the wacky morning radio show to let 52 SELLING THE WAR them know how the war was going, even though that captain was hundreds of miles from the war itself.

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Mission Al Jazeera : build a bridge, seek the truth, change the world by Josh Rushing


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