Read e-book online Logos and No Gos: How to Understand and Get the Most from PDF

By Geoff Steward

ISBN-10: 0470060379

ISBN-13: 9780470060377

ISBN-10: 0470061987

ISBN-13: 9780470061985

"Logos and No Gos needs to be crucial reference fabric for all managers of branded services. it's a concise, effortless learn, jammed with an important details on the way to continue to exist and thrive within the I.P. Jungle. It exhibits easy methods to upload model worth and the way to protect that worth along with your lifestyles. whilst Kangol moved out of producing and distribution into model licensing it took us some time to understand that model worth lies as a lot within the caliber and safeguard of the I.P. portfolio because it does within the photograph and buying and selling functionality. With emblems and No Gos in your table there could be no excuse for sloppy I.P. management."—David M. Heys, C.E.O., Kangol Holdings Ltd"Geoff Steward is a hugely skilled practitioner within the box of highbrow estate and alternate Marks particularly. emblems and No Gos embodies his broad event and is a truly readable advisor to what's another way a tortuous and, usually, close to impenetrable felony mine-field for the unwary model proprietor and model developer. someone deliberating launching any type of new enterprise or product may still learn Geoff's e-book from hide to hide. hence forewarned they need to have the ability to steer clear of the worst pitfalls and, extra importantly, be able to increase a beneficial company asset."—Mark Platts-Mills quality controls, Barrister working towards in exchange marks at eight New sq., Lincoln's InnIntellectual estate is without doubt one of the most respected resources of all model vendors, and separates them from their pageant in neighborhood, nationwide and worldwide markets. harm to manufacturers could have a dangerous influence on a company's final analysis. regardless of this, few model vendors fairly know how to spot, get greatest price from and correctly shield their IP rights.Covering all elements of rights security in business—including copyright, designs exchange marks, database correct and area names—Logos and No Gos is the entire advisor for negotiating the minefield of IP in company. With the aid of professional Geoff Steward, you are going to how to layout and enforce a method to completely guard your model rights—and stay away from inadvertently infringing these of others.Logos and No Gos is a simple English consultant to settling on and coping with the IP in manufacturers. it is all you want to comprehend and take advantage of of:Trade marksCopyrightDatabase rightsDesignsDomain namesEmployment contractsContractorsLicensingAssignmentsFranchising

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Extra resources for Logos and No Gos: How to Understand and Get the Most from Your Brand IP

Sample text

The Registry will write and tell you if anybody does oppose your mark and you will then need to decide whether you want to contest the opposition, withdraw your application or negotiate a coexistence agreement. REGISTERING YOUR IP 41 The length of the process of registering a trade mark obviously depends on whether the Registry or a third party objects to your application but, subject to it not encountering any obstacles, it normally takes around six months for a trade mark to become registered.

In practice, this means that commissioning the creation of a database should be less problematic than in the case of copyright works because you as commissioner will have invested in the preparation of the database and should therefore be the first owner. CREATING AND IDENTIFYING YOUR IP 23 • Nonetheless, it is prudent to ensure that, in the terms of appointment, any third party commissioned to do any form of creative work for you assigns all IP rights to you including database right. • As with copyright, where one of your employees makes the database in the course of his employment, you as employer will automatically own any database right.

Do you need to own the copyright? If so, you will need an assignment from the creator. Alternatively, will you be happy to take a licence of the copyright, and if so on an exclusive or non-exclusive basis? For a further explanation of licences and assignments and the differences between them, see page 102. CREATING AND IDENTIFYING YOUR IP 17 Some examples of cases where you as brand owner will use third parties but may want them to assign copyright in their work to you are as follows: • Advertising agencies: you will want to own the copyright in the advertising copy that they produce.

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Logos and No Gos: How to Understand and Get the Most from Your Brand IP by Geoff Steward


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