New PDF release: Gurus on Business Strategy


ISBN-10: 1854182625

ISBN-13: 9781854182623

Analyzes the professionals and cons of ideas complex via assets reminiscent of Johnson and Scholes, Michael Porter, Tom Peters, and Boston Consulting crew.

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What is their main work? ‘Managing Across Borders’, Harvard Business School Press, Boston Mass 1989 – which is a combination of a rigorous research project and a prescriptive discussion of how organisations should think and act to be more global. What are their main concepts? Global strategy. Ease of reading – medium. 48 GURUS ON BUSINESS STRATEGY G Bennett-Stewart Who is G Bennett-Stewart? G Bennett-Stewart is a US-based management consultant who coined the idea of ‘EVA’. What is he famous for?

A number of major companies have now used/are adopting this technique, for example: • Diageo • Ford • HSBC • Microsoft • Nokia • Standard Life • Tesco The five criteria on the strategic option grid can be scored using: ߜߜߜ very attractive ߜߜ moderately attractive ߜ less attractive These scores are then added up at the bottom to see what is (prima facie) the most attractive option. Note that if something is ‘very difficult’ it is scored as a one tick and not a three – likewise with ‘high uncertainty and risk’.

Divestment This is a decision to sell, close or automatically downscale an operation (Campbell and Goold 1994). Dominance This is a competitive position which is so strong a player has either the controlling market share, the number one brand, unique access to superior resources or technology, the lowest unit costs (by far), the standard setter, or leadership of industry mindset (or a combination of these things) (Sun Tzu). ) Emergent strategy This is a pattern in a series of strategic actions or decisions (Mintzberg 1994).

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Gurus on Business Strategy by TONY GRUNDY

by Jeff

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