Download e-book for iPad: Global Strategic Management by Philippe Lasserre

By Philippe Lasserre

ISBN-10: 0333793749

ISBN-13: 9780333793749

ISBN-10: 1403990336

ISBN-13: 9781403990334

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Sample text

Why? 8, is voice telephony positioned low on global forces and high on local forces while global corporate accounts is high on globalisation forces and low on localisation forces? 7, food retailing is positioned as a local business, with a very low globalisation score. However, in the press companies like Tesco, Wal-Mart or Carrefour are qualified as ‘global retailers’. Explain this discrepancy? 4 What are the social factors that have been pushing for globalisation and which have been pushing against?

The GATT, which was founded in 1946 by 23 nations, initiated a series of negotiations, called ‘rounds’, aimed at reducing tariff concessions to create liberalisation of trade. The GATT became the WTO in 1995. 3. The European Community (EC) was established on 25 March 1957 by the Treaty of Rome, signed by Belgium, France, Italy, Germany, Luxembourg and the Netherlands, with the aim of creating a common market and economic and political integration among the six member states. As a result goods, people and financial flows could move freely across countries.

A framework for the analysis of global strategic alliances and recommendations for their implementations are given in this chapter. 7 8 The process of globalisation Chapter 5 Global mergers and acquisitions Chapter 5 focuses on mergers and acquisitions (M&As) as means of achieving globalisation. It offers an analysis of the various phases of global M&As, from the pre-acquisition phase, to valuation and post-acquisition. Chapter 6 Assessing countries’ attractiveness Chapter 6 looks at the first step in the decision to develop a presence in a country, the analysis of opportunities and risks.

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Global Strategic Management by Philippe Lasserre


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