Global Networks: The Vodafone-Ericsson Journey to by Christopher J. Ibbott (auth.) PDF

By Christopher J. Ibbott (auth.)

ISBN-10: 0230597831

ISBN-13: 9780230597839

ISBN-10: 1349362069

ISBN-13: 9781349362066

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Extra resources for Global Networks: The Vodafone-Ericsson Journey to Globalization and the Inception of a Requisite Organization

Sample text

Under the terms of its license to operate, the network company was not permitted (at that time) to sell its services directly to the market, so in 1984 Vodac Limited was formed as its service provider. Later in 1987 Vodata Limited was formed to offer a range of value-added services, such as voice mail, and in October 1987 Vodapage Limited was launched to offer a national paging service. By 1988 Racal Vodafone was demonstrating market success and had achieved profitability, accounting for one-third of Racal’s profits.

I recall in an earlyday discussion with Julian Horn-Smith, he suggested that I needed to build some bridges for success; in hindsight that advice simultaneously said everything and nothing, yet that simple guidance was sufficient to activate my selfmomentum and motivation and, absent management constraints, left ample 2 ᭤ BIRTH & GROWTH OF VODAFONE & WIRELESS TELECOMS 27 space for individual innovation and leadership. Julian personally provided support for and recognition of the financial achievements of the virtual team and me through to my retirement in October 2005, for which I am indebted.

Vodafone had also embarked on a program to attract partner networks, somewhat analogous to a franchise in which the partner network (operator) delivers services in common with those of the Vodafone Group and with rights of use of the brand and relevant logos. A key point is that Vodafone would have no equity or management interests in the partner networks. The company’s annual report for fiscal year ending March 31, 2006, noted that Vodafone has “equity interests in 26 countries, through its subsidiary undertakings, joint ventures, associated undertakings and investments.

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Global Networks: The Vodafone-Ericsson Journey to Globalization and the Inception of a Requisite Organization by Christopher J. Ibbott (auth.)


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