By Oliver Heneric, Georg Licht, Wolfgang Sofka
The automobile is a massive pillar of the fashionable international economic system and one in all Europe’s key industries. There can infrequently be any doubt concerning the vital position of this zone as an engine for employment, development and innovation in Europe, and there are an important demanding situations and possibilities forward. The authors make clear a huge diversity of concerns – globalisation and restructuring, alternate and overseas direct funding, innovation, legislation, and coverage – and positioned a distinct specialize in the hot member states. whereas switch can be inevitable, development isn't really. This e-book shall function a map to all stakeholders: enterprise executives and coverage makers, traders and scholars.
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Extra resources for Europe’s Automotive Industry on the Move: Competitiveness in a Changing World
Figure 25 shows the world market shares for major exporting countries. From a European perspective, the most eye-catching fact from this figure is the strong performance of Germany across all market segments. It commands world market shares well above 20% for cars and buses, with a significant lead in each segment. For trucks and parts Germany finishes second. What is more, Germany’s world market shares differ hardly from what they were in 1991. Obviously, Germany has performed well as the prime location for car manufacturing in the world.
The same pattern is recognisable in other automotive groups. DaimlerChrysler adopted a clear focus on regional strategy to tap the Asian market and established a distribution grid with companies like Mitsubishi, Hyundai and Kia to cover the whole region. Fig. 19. From automotive companies to automotive groups – extract of major groups General Motors Deawoo Isuzu Opel VW Group Audi Bentley Saab Lamborghini Subaru Seat Suzuki Skoda Ford Group Aston Martin Toyota Mitsubishi Jaguar RenaultNissan DaimlerChrysler Daihatsu Proton Mazda Hyundai Land Rover Kia Volvo Vauxhall Source: ZEW/AP.
The figure shows that the capacity utilisation rate was quite high in North American plants and EU-15 plants. Significant overcapacity was present in Eastern Asia, Latin America and other countries but also in Eastern Europe. Fig. 21. Capacity utilisation rate for car assembly plants in major regions during the 2000 boom Source: Reinaud (2001). More precisely, overcapacity is less likely a problem in higher priced market segments where competition is less fierce than in the standard car segment.
Europe’s Automotive Industry on the Move: Competitiveness in a Changing World by Oliver Heneric, Georg Licht, Wolfgang Sofka