Download PDF by Pauline Hammerbeck: Brand Packaging July 2011

By Pauline Hammerbeck

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THE BOTTOM LINE: Debbie & Andrew’s credit packaging design with establishing brand awareness and massively boosting revenue in the absence of advertising. 9 percent the year after the second rebrand. Debbie & Andrew’s is now number one in the branded premium sausage sector. BP CREDITS EDITOR’S NOTE: Submit a project for consideration in The Bottom Line. com with details on the effectiveness of your design. com INDEX OF ADVERTISERS BRANDPACKAGING PACKAGING THAT SELLS CONFERENCE .............................................................................

And, of course, it’s all impacted by sustainability, in which goals range from packaging innovations to plant efficiencies, Wollaert says. + Coca-Cola headquarters is illuminated against the Atlanta skyline in celebration of the company's 125th anniversary in May. The display was the world's largest single-building illumination, covering more than 210,000 sq. ft. Visual design/projection: Obscura Digital. Photo credit: Michael Pugh. The Coca-Cola brand also has a role in helping the company build its broader portfolio.

The Waitrose LOVE life logo will also be used on products o across the retailer’s entire offer to highlight nutritional benefits. “The new identity effectively works to ays indicate the nutritional value of the range and the design reflects its energy, vitality and positivity,” says Rupert Thomas, Waitrose marketing director. com) EDITOR’S NOTE: Interested in submitting new/redesigned packages? com with project background, images and supplier credits for consideration. com 37 THE BOTTOM LINE D ebbie and Andrew met at 17, married at 22 and had four kids.

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Brand Packaging July 2011 by Pauline Hammerbeck


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