Download PDF by Jennifer Zegler: Beverage Industry November 2011

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And as the technology became more accepted, beveragemakers began to innovate with unique shapes, adds Iovoli, who also is the current chairman of the Label Printing Industries of America. “The form and function of bottles will continue to evolve, and as it does, it really puts a higher demand for labeling in shrinkable films to meet those forms and functionality,” Iovoli says. “Everybody wants something to make them stand out on the shelf. ” MATERIAL SELECTION Whether the bottles are made for form or function — or both — the bottle shape can greatly impact a beverage-maker’s labeling material choices.

1 light import brand Corona Light, the company wants to increase the occasions when consumers choose the brands. “We realized that [Corona] lovers would drink us everywhere, but the occasional drinkers would say to us, ‘I love it in the summertime on the beach,’” Sabia explains. “We knew that we had to get those occasional drinkers to drink us in more occasions. This whole brand is about this beach state of mind and we needed to communicate to consumers that ‘Look, it is great in the summertime.

Unitanks with fully automatic systems for the management of beer in the stages of fermentation, maturation and finished beer have a capacity of 264 million gallons each year. The brewery has the largest lauter filters in the world, the company says. Measuring nearly 50 feet in diameter each, their function is to filter the mash before moving on to the cooker. In the brewing area is a single control room where all the variables of the process, ranging from grain reception until the beer is sent to packaging, have been centralized.

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Beverage Industry November 2011 by Jennifer Zegler

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